Restylane and Cetaphil
Regional launch across all seven Central American markets: congresses, in-clinic activation, physician programs. Both went from absent to present in every market.
Opened the door for the rest of the portfolio.
Track record
United States HoustonSkin Factor · Global Skin · Seduskin
Mexico Yvoire and Nabota from zero · LG Chem license
Central America 7 markets · Restylane and Cetaphil
Sinclair
Ellansé and Silhouette Soft, from good product to reference name in collagen biostimulators, with a regional expert panel that certified and trained physicians.
Share won from established players.
Merz
Took a neglected dermatology portfolio.
Back to meaningful share, real revenue and profit.
Dituroxal
A launch that arrived with its origin working against it, in a category where the big brands had been entrenched for years.
Started strong and held a position of its own.
Dermalink International
Founded and ran a medical-aesthetics company from the ground up. Brought in the exclusive LG Chem license and launched Yvoire and Nabota in a crowded category: positioning, KOL network, clinical-education engine. Nabota came in as the safe, profitable toxin — the first Korean one approved by the FDA.
Competing against Galderma, Merz and Sinclair.
Fifteen years in the operator’s chair
Regional commercial leadership across the U.S., Mexico and Central America — owning P&L, teams and KOL relationships.
From the corporate side and from the owner’s side.
What that means for you
- I know how to open seven markets with one plan and a small team.
- I know how to reposition a good product the market isn’t seeing.
- I know how to pull value out of something that already exists and nobody is minding.
- I know how to build demand where there was none.
How I see it
Operated, not theorized
A strategy written by someone who has never had to hit a number is an opinion. I carried the P&L for fifteen years across the U.S., Mexico and Central America, with a team and a budget of my own. I know what moves a business when the result is yours, and I also know what looks great in a deck and changes nothing.
Depth × AI
I know my category to the bottom and I work with AI every day: I read a market in days, not months.