Aesthetics · Derma · Pharma — USA · Mexico · LATAM

I build and grow brands from the operator’s chair — not just the consultant’s deck.

15+ years operating, launching and scaling brands in aesthetics, derma and pharma. Proven where the P&L was mine to carry — built for any business that competes on value, not price. AI-powered.

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Best engaged for specific, high-leverage projects.

Arturo Herrejón

  • Top-performing hyaluronic-acid brand, built in 24 months

  • Yvoire & Nabota launched from zero

  • 15+ years owning the P&L

    • Galderma
    • Merz
    • Eli Lilly
    • LG Chem
    • Sinclair

How I see it

01

Operated, not theorized

Strategy only counts when someone has actually carried the P&L. Mine is proven in the operator’s chair — so I know what truly moves the business when you’re the one accountable for the numbers.

02

Brand over discount

Discounting is easy and temporary. Building a brand that sustains its price is hard and durable. I build for the second one.

03

Category × AI

The real edge today is deep category knowledge combined with a modern AI toolkit. Most people have one or the other. I work at the intersection.

Who I work with

  • Labs & brands entering or scaling in the region

  • Distributors & aggregators professionalizing their brand and commercial engine

  • Clinics, chains & physician-entrepreneurs building a brand — not just selling procedures

  • Investors & family offices looking at the sector

Built for B2B decision-makers — not patients, not before-and-after, not “make me a logo.”

How to work with me

Best engaged for specific, high-leverage projects — scoped, senior, and fast.

Brand audit, AI-accelerated

A clear read of where your brand and positioning stand — and where the value leaks are.

Market entry & go-to-market

The strategy and the moves to enter or scale across the US, Mexico and LATAM.

Positioning & brand strategy

A position that sustains price instead of competing on discount.

Campaign & launch

From zero to in-market — the way I launched Yvoire and Nabota.

Track record

Dermalink International

Founded and built a medical-aesthetics company from the ground up; secured the exclusive LG Chem / Yvoire license for Mexico and built it into a top-performing hyaluronic-acid brand within 24 months, competing alongside Galderma, Merz, Sinclair and others.

Yvoire & Nabota

Launched both brands from zero in a highly competitive category — building the positioning, KOL network and clinical-education engine behind them.

Dermocosmetics turnaround

Led the full turnaround of a dermocosmetics business unit to record profitability across a premium portfolio.

15+ years across Galderma, Merz, Eli Lilly, LG Chem & Sinclair

Regional commercial leadership across the US, Mexico and Central America — owning P&L, teams and KOL relationships.

Where category meets AI

I cross 15+ years of category depth with a modern AI toolkit — auditing a brand in an afternoon, pressure-testing a go-to-market in days, not months. The same principles travel beyond aesthetics: to healthcare, and to any business that competes on value instead of price.

The board read

A short, twice-a-month read for operators and decision-makers — what’s moving in aesthetics, derma and pharma across the US, Mexico and LATAM, plus one lesson from the operator’s chair.

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Let’s talk

If you’re entering or scaling in aesthetics, derma or pharma — or building a brand that competes on value — start a conversation.

Prefer email? aherrejonus@gmail.com